• Commitment – I am committed to the vision, mission, culture and success of the PRI team and its customers. I give 100% in everything I do.
  • Teamwork – I empower those around me and encourage an attitude of teamwork. My actions exemplify a mindset where teams always outperform individuals.
  • Integrity – I am honest and respectful when dealing with customers, teammates and PRI. I treat customers and teammates the way I want them to treat me. I do my best to promote family values.
  • Attitude – I will display a positive attitude.
  • Communication – I am respectful and speak positive of my team members, PRI and our customers, both in public and private. I speak with good purpose using empowering conversation. I choose not to listen to slander or gossip.
  • Consistency – I am disciplined and consistent in my work. My actions will encourage my teammates and our customers to feel comfortable in dealing with me at all times.
  • Ownership – I take ownership of my responsibilities an am accountable for the results. I am responsible for my behavior.
  • Innovative – I will be motivated to continuously improve tasks and techniques.
  • Education – I understand that education is an intentional method for an improved process and outcomes. I pursue opportunities to educate myself.
  • Promptness – I value other peoples time as my own. I will follow-up with customers and team members promptly.
  • Gratitude – I choose to value others and exemplify a thankful spirit with everyone.


Everyone at Pik Rite is given the opportunity to grow personally while engaging in an atmosphere of unity, respect and integrity. Our team work attitude creates a positive experience for our customers through favorable relationship, advanced innovation and easy to use, first class products.


To be the premier producer of agricultural equipment and truck bodies that is recognized across the globe for its superior design, durability and workmanship.